: Novils Consulting is a leading South African firm in business evolution and transformation consulting — known for shaping strategy and partnering with ambitious organisations to evolve.
The site itself was solid. The problem was what Google was showing the world.
Outdated and removed pages were still appearing in search results, while the firm’s most current pages weren’t being indexed properly. Potential clients searching for Novils were sometimes landing on broken links or content that no longer reflected the business.
For a consultancy whose entire offering is built on credibility, that needed fixing — properly.
This was specialist work, not surface-level SEO. The brief required a careful, technical pass through how the site was being indexed and presented in Google — alongside meaningful improvements to the site itself.
Indexing cleanup — auditing every page Google had on file, removing outdated and irrelevant content from search results, and making sure the right pages — the current, accurate, brand-aligned ones — were being properly indexed.
UX refinement — small but meaningful improvements to the site experience, sharpening clarity and flow for visitors arriving from search. The result is a digital presence that actually represents the business as it is today — not as it was two years ago.Good SEO compounds. We're laying the kind of foundation that gets stronger every month it's left to work.The brief was clear: deliver a website that looks, reads, and performs like the calibre of work it represents.
🧹 Indexing & Search Cleanup Removed 404 errors, outdated content, and irrelevant old pages from Google’s search results — replacing them with the pages Novils actually wants its clients to find.
📥 Strategic Re-Indexing Submitted, prioritised, and ensured proper indexing of the current, accurate pages — making sure the firm’s most important content is the content showing up in search.
📄 New Page & Content Sections Built a new page from scratch and added new sections to existing pages — giving the consultancy room to fully represent its services and expertise online.
✨ UX Refinement Targeted improvements to navigation, layout, and content presentation — making the site feel sharper, more professional, and easier to use
Novils Consulting is now showing up on Google as the firm it actually is — with current pages indexed, irrelevant content removed, and a digital presence that reflects the full scope of the work being done.
The cleanup matters more than it sounds. For a consultancy whose business runs on trust and credibility, eliminating outdated and broken content from search was a quiet but meaningful win. The website now matches the calibre of the brand — and gives the right potential clients the right entry point into what Novils does.
Initial scope is complete. The foundation is sharper, the site is cleaner, and the door is open to continue building from here.
Every business we work with is different — and so is every project we deliver. Take a look at a few more we’ve had the pleasure of building, refining, and growing.
